Will Poole invented a new OOUX diagram, Reader, and it’s AWESOME.

Part Nested-Object Matrix, part system model, part Nav Flow — I don’t know what to call this diagram but I freaking love it. Actually, can we call it a Nested-Object Flow? That feels right.

In his case study presentation on the OOUXing of an app for Premier League coaches, Will made it clear that he still created a NOM to work through relationships — but when it came to presenting for his clients, he needed something a little more focused. The power of the NOM is in getting to see all the potential relationships at once — in order to get that big picture meshwork of your object interactions. By design, it’s a lot to take in.

But what if you want to tell a specific story? What if you want to show how a user would move from an instance of one key object to another? In this case, Will shows how a user could move from an ACTION PLAN to a GOAL within it. From a GOAL, the user could open a specific ACTION or REFLECTION within that GOAL. This diagram also shows the other nested object options a user would have at their fingertips, while still highlighting a core path.

Will and his team at Kyan love bringing OOUX to their work and clients, so it was super fun to dig in with him on the OOUX Podcast and talk more about OOUX at his agency and this particular case study.

OOUX was a glass-shattering experience OOUX was a glass-shattering experience in how we should go about doing UX [...] OOUX was like the missing jigsaw piece for UX design.

Will Poole Head of User Experience at Kyan

🤓 SPOTLIGHT: Certified OOUX Strategist Gabriela Ospina speaking at WaysConf in September

​Gabriela Ospina is giving yet another OOUXy talk, this time in Krakow (one of my favorite cities on the planet) in September. If you are in the general neighborhood — or you’re interested in traveling to a freaking beautiful Polish city that turned their moat into a circular park, you should definitely make an attempt to go. (Not to distract from the real CTA here, but here’s a deepcut article that I wrote about the UX of cities, featuring Krakow and its “Planty Park,” plus my concept for color-coding Amsterdam.)
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If you decide to go see Gabriela and walk the Planty, make sure to use her 10% off code for the conference.

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%10 Discount code: gabrielaospina10

Are you going to be speaking about OOUX at an upcoming conference?

Remember to email me and let me know! I’ll make sure to feature you in the newsletter. And @mention me on any Linkedin posts so I can help promote you!
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Looking to speak more at conferences?

May I suggest pitching your take on OOUX? Seriously, audiences love these talks because they are always so damn valuable! If you love blowing minds, you’ll love talking about OOUX and the ORCA Process. In fact, many of you are probably on this newsletter because you heard me or another OOUXer speak at a conference. If you want to know more about how speaking at conferences helped my career and how I got started, check out my oldie-but-goodie appearance on User Defenders.

Over and out, y’all!
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💙💛❤️💚

Cheers and happy OOUXing!

OOUX Forum Digest

The OOUX Forum is where your people are hanging out online. This place has three tiers of access. Here are the highlights from each tier.

💌 PS, If you like what I am doing here, please forward this to a friend who might like it! (If you're not subscribed yet, you can join up here. I’ll also send you my OOUX Launch Guide.

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