Reader. Real talk.

If you listen to one OOUX Podcast episode this year, listen to this one. As much as I love all my podcast guests and each conversation about the transformative magic of OOUX — this one just HITS.
​
First, we talk numbers. Real numbers. How OOUX drastically improved several usability metrics. Many of you “want to believe” in OOUX but have been waiting to get cold hard stats — and I’ve been less-than-organized about capturing those (*self-flagellates*).
​
But in the first 10 minutes of this episode, Senior UX Consultant Kate Redfern drops some bombs in the form of before-OOUX and after-OOUX scores. Like, totally casually.

The proof was in the pudding. ORCA really works.

Kate Redfern Senior UX Consultant at Manifesto

(For our newbies, ORCA stands for objects, relationships, calls-to-action, and attributes. It’s a tool for understanding, communicating, designing, and uncovering assumptions. It’s a workhorse of an acronym that can quickly uplevel your career…and life.)
​
Second, this episode brings together Kate and her client (and fellow OOUXer) Philippe Fara, Digital Experience Manager at Renfrewshire Council. So we get to hear about this bangin’ project from both of their perspectives. You’ll get to hear from Philippe how OOUX is…
​
👍Helping the organization provide better service to their citizens.
​
👍Greasing the wheels of content creation.
​
​👍Delighting the developers.
​
​👍Turning the design team into a well-oiled experience-modeling machine.
​
​And you’ll get an incredibly valuable peek into Kate’s creative mashups. She’s a living, breathing example of what I say all the time:

ORCA is not a new process that replaces your existing process. It’s a framework that supports, enhances, and empowers your existing process.

Both Kate and Philippe have professional OOUX training under their belts — in this convo, it’s obvious they are star students of the OOUX Masterclass. But after learning the “rules”, Kate didn’t erase all previous skills from her mind and become a brainwashed OOUX-robot, blindly acting-out the ORCA Process.
​
🤝 Kate blended OOUX with Design Sprints and “How Might We?” statements.
​
🤝 She ORCA’ed her content audit.
​
🤯 She added purple sticky notes to her object map to account for object-contained micro-functions. So cool.
​
She tailored the ORCA Process for Renfrewshire Council and let it enhance and plug in with other methodologies. Her artful adapting of OOUX was a big part of our conversation. I can’t wait for you to get inspired to let OOUX and ORCA work for you and your unique style, context, and talents.
​
If anything can dispel your fear that ORCA is prescriptive, rigid, and incompatible with your existing process — it’s this conversation. Thank you, Kate and Philippe for your wisdom!

Enjoy! If you have questions or comments, let’s discuss the episode over here in the Forum.

​
​

​
​

OOUXing Decision-Making 🥂

Who’s grappling with a big decision? Ah, the stress. The sleep-disrupting late-night ruminations. The preoccupation creeping in from all angles when you're trying to listen during a meeting. The circular conversations with your partner. The pro/con lists that don’t leave you feeling any more confident…
​
What if you could confidently choose a direction — knowing that it’s aligned with your intuition, your goals, and the life you want to build?
​
If you or someone you love is facing a big, scary fork in the road — or if you know you will in the future — I invite you to join me on July 25th. I’ll be teaching a decision-making methodology based on ORCA (I told you that it was flexible!) that I’ve been using in my own life. This process has given me so much peace-of-mind and clarity, I started to feel like I am sitting on a secret that’s unfair for me to keep to myself!
​
I’ll share a recent story of how I used this methodology to plan out the next chapter of our business, while taking you through the exercise. The event costs less than a big-city lunch and it has the power to change your life in beautiful ways. You’ll be able to take this method with you — forever. Limited spots, so RSVP ASAP! See you there!
​

​
​

💙💛❤️💚

Cheers and happy OOUXing!

🏆🏆🏆🏆 PSA! DOORS ARE OPENING SOON for Cohort 10!! It’s going to be the most epic Cohort ever. We are threading-in AI, a new methodology for sketching, and so much more. Make sure you are on the waitlist: OOUX.com/waitlist (Already certified and want to come back for recertification or just the amazing mentors and the ability to take a custom project through the ringer? You’ll get special email invites but I recommend getting on the waitlist, too!)
​
​💌 PSS, If you like what I am doing here, please forward this to a friend who might like it! (If you're not subscribed yet, you can join up here. I’ll also send you my OOUX Launch Guide.

Up-level your career with OOUX...

$997.00 The Self-Paced OOUX Masterclass Master Object-Oriented UX on your own terms at your own pace with this rigorous, self-directed course designed and... Read more Enroll now!

​