profile

OOUX

Sophia V. Prater, Founder of Rewired UX, Chief Evangelist of OOUX, Lead OOUX Designer, and Coach

I am bringing Object-Oriented UX to the world. People navigate the world through their mental map of the relationships between the OBJECTS they interact with. So why should that change when we transition to a digital world? Spoiler alert: it shouldn't. Object-Oriented UX helps digital designers create naturally-intuitive user experiences that give our users super powers.

PostsLinks
Featured Post

One of the most important conversations EVER

Reader. Real talk. If you listen to one OOUX Podcast episode this year, listen to this one. As much as I love all my podcast guests and each conversation about the transformative magic of OOUX — this one just HITS.First, we talk numbers. Real numbers. How OOUX drastically improved several usability metrics. Many of you “want to believe” in OOUX but have been waiting to get cold hard stats — and I’ve been less-than-organized about capturing those (*self-flagellates*). But in the first 10...

about 2 years ago • 3 min read

What's up, Reader! ✴️ Hi everyone, we had some copy/paste weirdness in our newsletter this morning! So we've re-sent it the way it was meant to go out. Thanks for being a part of OOUX! One of the most common questions that I get is how to get started with OOUX in order to start seeing results ASAP. Yes, I get it, implementing ORCA in all of its glory (all 4 rounds of analyzing your objects, relationships, calls-to-action, and attributes) — often takes leadership buy-in as well as changes in...

about 2 years ago • 3 min read

Will Poole invented a new OOUX diagram, Reader, and it’s AWESOME. Part Nested-Object Matrix, part system model, part Nav Flow — I don’t know what to call this diagram but I freaking love it. Actually, can we call it a Nested-Object Flow? That feels right. In his case study presentation on the OOUXing of an app for Premier League coaches, Will made it clear that he still created a NOM to work through relationships — but when it came to presenting for his clients, he needed something a little...

about 2 years ago • 3 min read